Marketing Data Analyst

We’re a Berlin-based PropTech with a team of around 100 with over 30 nationalities. With our sole investor Schindler firmly at our side, we drive advanced digital strategies for the real estate industry uniting both economic performance and a positive impact on the planet and people's wellbeing. Our mission is to turn buildings into information ecosystems with a single, centralized platform that allows our customers to utilize a new level of data-driven insights, unleash machine learning and AI and make more informed decisions for a more sustainable future.   

Your role: Marketing Data Magician!

As part of a small, passionate marketing team, you will work closely with sales and product marketing to analyze and present data across the entire sales funnel – from brand awareness to lead generation and conversion through all sales stages. 

With your deep understanding of performance marketing, brand communication and sales, you will support the teams to prove and improve strategies regarding KPIs such as message-market fit, tool effectiveness, lead generation, conversion and retention.

Your great communication skills and passion to turn numbers into meaningful insights will ignite a data-driven performance assessment and decision-making in the marketing and sales process. 

In detail you will…

•  Define all relevant internal and external, qualitative and quantitative data sources needed to analyze the performance of our marketing and sales activities
•  Source and define tools and processes to collect data, analyze and report activity performance 
•  Conduct market research, evaluate target group behavior and preferences, discover market trends, analyze product-message-market fit and effectiveness of campaigns as well as the sales enablement process across the entire funnel 
•  Formulate, test and present data-driven hypothesis for the improvement of brand impact, sales conversion and campaign efficiency
•  Translate scientific findings and theses into concepts for marketing and sales campaigns / experiments execution
•  Set up analytics capabilities and visualizations and effectively communicate outputs (reports and interpretation) in a meaningful, comprehensive and consistent manner to all kinds of audiences, from executives to marketing, sales and product teams
•  Bring market insights and other data sources together in a meaningful way to help the product team understand product-market-fit and find new concepts

How you can inspire us…

•  You are passionate about what you do and enjoy working in a very international, agile, fast-pace and fun team
•  You are a positive, communicative, and self-motivated team player
•  You are a problem solver with great project management skills, and customer-centric thinking
•  You are great at data driven research and have experience applying statistical modeling, clustering, classification, and other analytical techniques in a marketing and sales context
•  You know how to design usable and meaningful reports and data visualizations (tell the data story) and can automate them, e.g. in Power BI
•  You have detailed knowledge of digital marketing concepts, communication channels, web analytics and sales strategies – ideally in a B2B environment
•  You have experience with designing and running A/B tests or even multi-variable tests
•  You have experience with programming languages associated with data science and processing (SQL, Python, R, etc.)
•  You are good at managing agencies for speedy and qualitative progress
•  You are business-fluent in English (we are a multi-national company and most conversations are in English) 

We offer you…

•  A diverse team with people from all over the world, of all ages and parental status
•  An agileculture focusing on people and their development as its greatest asset
•  The empowermentto take ownership and the freedom to infuse creative and forward-thinking 
•  A modern office environment in a coworking space in the heart of Berlin
•  To work partially remote with state-of-the-art tools and software
•  A network of companies and people from around the globe
•  A learning environment where you can extend and build upon your skills and interests
•  Competitive compensation and benefits