Performance Marketing Manager

Are you a paid advertising genius? With the technical and strategic vision to bring our customer acquisition campaigns to the next level? Hungry to work for a purpose-driven organisation changing the way adults learn?

Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation and customer experience.

We help our learners and partners acquire the most in-demand digital capabilities through actionable, hands-on and enjoyable courses & learning programs.

Operating across 6 European countries, Growth Tribe has supported the learning journeys of over 16,000 adults in over 900 organisations and that’s only the beginning. We are on a mission to elevate humanity through learning by transforming how professionals and businesses learn and grow.

What will you do?

• Drive international customer acquisition using multi-channel paid media strategy (search, display, social and retargeting networks)
• Optimise campaigns - from brand awareness through to revenue - to deliver the best return on investment 
• Maximise performance across KPI’s (Reach, MQLs, ROI, CPA, CLTV and Revenue) 
• Report on purchasing patterns and website traffic to improve campaigns. 
• Identify replicable marketing strategies, tactics and channels that address business pain points – with an implement, test, and measure mindset
• Help develop messaging and positioning tests to find the best angle for each target group
• Advise on how best to execute landing page and website A/B tests for paid traffic
• Maintain tracking set up, budget pacing, and attribution reporting using Hubspot, Google Analytics and Google Data Studio
• Own and manage weekly performance and optimisation reports

What do you have?

• Solid experience executing and managing paid campaigns - special focus on Facebook and Google Ads platforms (including Search, GDN, Youtube)
• Managed a monthly ad budget of at least €20,000
• Successful track record managing international campaigns, optimising based on localisation strategies - successful expansion into new markets is a plus
• Experience with attribution and data reporting and confident in tooling such as google tag manager, google analytics and google data studio
• Data-driven mindset 
• Fluent in English

What will you get?

• A unique opportunity to make your mark on the future of Growth Tribe
• The chance to shape our international team (over 41+ nationalities!) and accelerate the company’s growth
• Flat hierarchy and an inspiring culture of learning and growth
• Space for personal and professional development
• A yearly training budget. So you can always be learning
• All the tech you need to succeed
• Remote working policy
• Lots of team activities