Business Content Writer
We’re a Berlin-based PropTech with a team of around 100 with over 30 nationalities. With our sole investor Schindler firmly at our side, we drive advanced digital strategies for the real estate industry uniting both economic performance and a positive impact on the planet and people's wellbeing. Our mission is to turn buildings into information ecosystems with a single, centralized platform that allows our customers to utilize a new level of data-driven insights, unleash machine learning and AI and make more informed decisions for a more sustainable future.
Your role: Marketing Content Magician!
You will work directly within a small and dynamic marketing team and support all (online) marketing endeavors to enhance our customer acquisition and engagement. With your writing talent and intellectual capabilities, you know how to turn complex technical, industry-related, political, and economic contents into stories the audience wants to read. With your marketing-specific knowledge, your contents - from whitepapers to text ads - deliver on both brand positioning and performance marketing.
In detail you will…
- Develop long-term as well as day-to-day content plans, reflecting well-researched industry trends, events, target group needs as well as product-driven messaging
- Monitor and utilize industry best practices to benchmark our content and inspire ideas
- Produce content for the BuildingMinds brand or key representatives like our CEO
- Deliver content for multiple platforms, such as websites, campaigns, email marketing, product descriptions, whitepapers, thought leadership pieces, and blogs
- Analyze and optimize content along marketing metrics and KPIs, e.g., use search engine optimization (SEO) strategies in writing to maximize the online visibility
- Further refine the tonality of our brand, considering performance aspects, channels, and finally an aspirational brand positioning
- Communicate and collaborate with teams beyond marketing and agencies, e.g., in the areas of campaign development to bring out the best information about the subject
How you can inspire us…
- You are passionate about what you do and enjoy working in a very international, agile, fast-pace and fun team
- You are a positive, communicative, and self-motivated team player
- Proven record of excellent writing demonstrated in a professional portfolio, preferably 3-5 years of experience writing professionally. For the real estate sector or for tech, would be a big plus
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Willingness to learn quickly about the company's brand image, products, and services
- Understanding of the complex technology in a B2B environment
We offer you…
A young, international team of passionate minds, thinkers, doers, data scientists and do-gooders based in Berlin but working remotely too. With the BuildingMinds team you’re on the forefront of disrupting an entire industry, bringing together the best of two worlds with a culture of creativity, accelerated innovation, and learning. You can expect a pleasant, inclusive working atmosphere in which there is a lot to do, but at the same time offers you the opportunity to take ownership and the freedom of creativity and forward-thinking.