Newcastle University

Newcastle University provides world-class education to almost 25,000 students from across the world. With a proud teaching history that dates back to 1834, they have a deep-rooted brand with a distinguished identity. Following a national tender, JUMP was selected to re-design their logo ensuring that it was fit for purpose with a digital-first design. In addition, they asked JUMP to develop the overarching advertising campaign to support enrolment throughout 2018. To do this, we produced an emotive and powerful campaign that positioned the University as the place students belonged.