Souled Pepper

With more than three decades of high end experience I worked and I am working successfully on national and international projects. My disciplines are conceptual, advisory or constitutive. I am convinced that close consultation with clients is a guarantee for positive project progress.

No matter whether I am creating new brands, injecting fresh energy into big brand personalities to make them more compelling or just form a concept. My services include all brand communication disciplines. They are advisory, conceptual or constitutive, but always goal-oriented and focused on clearly defined client objectives.
I welcome the challenge of unconventional projects. Where others shy away, I provide the missing link to achieve the desired solution effectively.

NNWest is my networking pool for branding and design. I support clients with all creative issues, wherever new concepts emerge: starting with the phrasing of documents for investor’s acquisitions, continuing with product and brand development and ranging as far as creative controlling or brand analyses, with a focus on the services sector – and, in this context, predominantly on business to business.

Many companies separate strategic action from creative action. On one side are the strategists: analytical, logical, numerical. On the other side are the creative thinkers: intuitive, emotional, expressive. I like to see strategy and creativity influencing each other. I am convinced that this philosophy has a positive, charismatic and sustainable influence on branding processes as well as on the development of new brands and products.
An often quoted conclusion: A brand is not a logo! Nor is a brand a product or some kind of identity. A brand is merely the perception a person has of a certain product, a certain service, or a company. It is only when human beings and their environment interact that a brand can come alive and begin to develop its own personality. All we can do is to responsibly accompany brands and support their personality.
My Approach to the World of Brands: Brands exist in a restless communication society where images reign supreme. They are the bearers of information, emotion and values. They are a part of our cognitive world: visionary, straightforward, clear-speaking. Famous brands are celebrities. Unmistakable and unique.