Business is none of Art´s business, except Art is using the elements and laws or rules of the market as part of its artistic creation process. Money Art is an answer to the appropriation of art by the market.
This definition of Money Art is our core business. Our art work abdicates itself from the traditional laws of the art market, calls them into question, and ultimately uses (appropriates) the elements and laws or rules of the market as part of its artistic creation process.
Our artistic focus is on the “Price” as an element and the “Formation of Prices” as a rule or law of the market.
Our artistic solution is about a paradigm shift from the price as an element outside, from the external act of creating the art, to something inherent as a part of the process of the work of art itself.
Our artistic concept is the entanglement of price, time and number.
The artistic consequence is that the art work itself determines the financial value on the primary market, not the artist, the gallery, the art experts or the ups and downs of the art market.