Burguer house

Development of a corporate image about burguer restaurant, blending traditional american burguers and rurals aproaches, this last point is most important than the other. With these two approaches I started a research and selected the visual features from these two look and feel. In one hand the closeness and powerfull that american burguer from 80-90's convey, and in the other hand the trusty and quality that rural product offer in gastronomic area. From I began the project I had clear the typography which I had to use. I typography with big thickness, without contrast amount strokes in order to follow the rustic style.For that reason I choose 2 typographies similar betweenthem but with a little difference, specially in the texture. About the colors, I choose tow tones with a high contrast between them in order to convey strong. The colors chossen were a brown and yellow tones in reference to field and firewood. When I aplied the image in different supports we used a eroded textures background and flames images about tradicional cooking (grilled, charcoal) very present in the dishes which they offer.