Paye Ton Mal De Dos Campaign

Social Media campaign for medical lab Abbvie in collaboration with 3 organisations. An awareness campaign about chronic back pain that isn't talked about as much as it should. Created an instagram page filled with quotes from people victim of this problem and who are told that it's nothing or it's just in their heads where in fact it's a medical problem. I collaborated with an artist to illustrate 10 of those quotes that were then used for the medical book. Created also a podcast so people can follow on the daily lives of the patients and find solutions if they have the same problem.