Taste of Art is a creative art club that organizes exhibitions and workshops with the participation of artists. Its offer is addressed to art enthusiasts and beginner artists from many different disciplines. It aims to present the profiles of artists, their ways of working and integrate the members of the club. Our cooperation with Taste of Art was based on the development of the complete corporate identity of the brand. Starting with logotypes and ephemera materials and ending with graphic designs – posters, guides, albums. The concept of minimalist corporate identity has become a kind of “invisible” frame for us. And we created further communication materials related to artistic events, vernissages, and workshops of the Taste of Art gallery on the foundation of this “frame”. The symbolism and ambiguity of the circle (letters O from the word "Of") is a universal graphic form, which allowed us to creatively expose the concept of Taste of Art as an artistic club.