Google - Magic / MultiApps
Advertising & Events
Post-Production
Concept Development
Art Direction
Advertising Production
Adobe Creative Cloud
Campaign Concept
Creative Concepts
Editing
Creative Direction
Copywriting
Film, Video & Animation
Creative Concepts
Campaign Concept
Conception
Content Conception
Creative Direction
Co-Directing
Creative Writing
Art Direction
Gregorio Marangon
Creative Director, Creative Consultant, Multidisciplinary Artist, Art Director, Director
For the first time, in Germany tech-lash is negatively impacting product sentiment. We know that product and brand are positively linked. So how can we change that? By using our product magic to awaken the (tech) optimist in our audience. Who are we trying to connect with? Our most connected, most conflicted, audience. They’re young, urban and at an inflection point when it comes to tech. They’re hooked, but they’re also cynical. They appreciate what tech does for them; at the same time, they yearn to be free of it. They take the magic for granted precisely because it’s so woven into the fabric of their lives.
http://gregoriomarangon.com/google/