Breakaway - Branding

Breakaway is the best specialty coffee place in town. The brand combines the two passions of the owners: coffee and cycling. In bicycle racing, a breakaway specialist is a rider who is specialized in attacking the race from the start in order to show off their sponsor and to try their luck in winning the stage without having to fight with the whole peloton at the finish line. Our part in the brand development: - brand consultancy - logo & visuals - location signalistics - packaging design Full story here: https://www.highcontrast.ro/work/breakaway Brand evolution here: https://www.instagram.com/breakaway.coffee/