Nikon Europe Promo Kit Boxes

Graphic Design Prepress Layout Packaging Design DTP Commercial Design Graphic Design
Advertising & Events Supplier Management Marketing Collaterals Critical Thinking Listening
Design CAD Furniture Design Retail Design
Photography Film Photography Developing Retouching

Challenges Maintaining the look and feel, yet gradually and consistently move the design forward, through versioning and with regard to the seasons and target audiences across all 3 categories simultaneously - DSLR, Coolpix and hybrid, and for most of EMEA, required an encyclopedic knowledge of reference, codes and models and their positioning and history. Sizing, type of material and construction were advised to be suitable for multiple kit content configurations. Communicating the content was accomplished by a label system.