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A disruptive product such as a bracelet with an internal technology that allows your body to reconnect with the natural frequencies of the earth and thus, be more focused and perform better, deserved a different, eye-catching campaign that would awaken interest in learning more. Since the product came in two presentations (black and white) we decided to use this dramatic contrast and also quite characteristic of the sports world to create these impressive images, inviting the viewer to go a little further, to atr
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