The distortion / Social media content for WWF

Advertising & Events Graphic Design Art Direction Advertising Campaign Content Conception Social Media
Graphic Design Art Direction Retouching Graphic Design
Design Art Direction Graphic Design Copywriting

During the pandemic in one way or another, we all lived captivity and the effects that these had on our personality. Although subtle, they were present, distorting who we really are or want to be. We wanted to take advantage of this feeling in full bloom to make people reflect on how animals in captivity can feel. As the pieces were developed as content specifically for instagram, a very visual medium, we wanted to maintain a very clean artistic execution that nevertheless represented that "subtle" distortion, just enough for the public to stop to understand what was happening. . This is how the pieces were born: Brid / Laoka and Keymon