Branding for Fracture Reality

Brighton's Fracture Reality are one of Europe's leading mixed reality agencies, specialising in Hololens application development. What flows through all their mixed reality work is layers. The branding represents this through combining the two words into one simple logotype, inferring that one is below the other, on another layer. To help with readability, we had to break the first word, enabling us to also visualise a ‘fracture’.