Giebel Apotheke

The new brand identity features an evolution of Giebel Apotheke’s previous logo which is build around the idea of the “Bowl of Hygieia” – the most ancient and important symbol related to medicine in western countries. The logo proportions are based on the golden ratio which leads to a simple and fluid look and feel. Based on the snake’s shape, a selection of wave-like abstract patterns create a dynamic graphic language throughout the identity. The corporate design introduces a fresh color palette which is inspired by the power of medicinal plants, including a rich and modern green as the brand’s key color.