Villa Optik

Graphic Design Web Design Conception Packaging Design Graphic Design Photography Commercial Design Design Branding

Having previously designed the logo for the Swiss opticians, Villa Optik, Pluspurple was asked to refresh and update the brand as a whole, keeping the logo unchanged. Pluspurple developed a strong system of colours and simple but effective graphical elements which have been used throughout the company. The work includes designs for print, illustration, packaging design, retail interior, store exterior, advertising and corporate website.

www.villaoptik.ch