Moreschi Showroom

The Moreschi Showroom is located in the Italian fashion capital, not far from the Moreschi Milano flagship store. The key words of this project are undoubtedly elegance and simplicity. The elegance that has always characterized the Moreschi brand and a simplicity that mainly expresses itself in the essentiality of the language, because here the architecture starting from the aphorism “less is more” stops the role of protagonist putting itself at the complete disposal of the object from to expose. The showroom housed in a historic building with privileged views of the city center from which an intense natural light penetrates, develops on a regular floor plan and consists of a single room in which the exhibition area and offices merge into a single space. The product is presented on irregular shelves that seem to come out directly from the walls and with their irregularities mark the rhythm, without ever stealing the protagonist's role from the exposed object, which thanks to the light tones of the walls, warm stoneware floors color coffee and the same shelves in wood and bronze it is enhanced. Year: 2012 Location: Milan