Mövenpick ice cream - full CGI - procedurally generated
Graphic Design
VFX
3D
Post-Production
Abstraction
CGI
Photography
Advertising
Compositing
CGI
Art Direction
Retouching
Editing
Portrait
Advertising & Events
Art Direction
Post-Production
Illustration
Creative Direction
We challenged ourselves to create a fully procedurally generated ice cream without any modelling. Everything from the frozen ice cream structure, the molten layer, maple syrup with air bubbles, pieces of walnuts and chocolate is not created by hand, but is procedural. We proceeded by raising the task by adding CGI clouds that interact with geometry.