Mövenpick ice cream - full CGI - procedurally generated

Graphic Design VFX 3D Post-Production Abstraction CGI
Photography Advertising Compositing CGI Art Direction Retouching Editing Portrait
Advertising & Events Art Direction Post-Production Illustration Creative Direction

We challenged ourselves to create a fully procedurally generated ice cream without any modelling. Everything from the frozen ice cream structure, the molten layer, maple syrup with air bubbles, pieces of walnuts and chocolate is not created by hand, but is procedural. We proceeded by raising the task by adding CGI clouds that interact with geometry.